ADCC Directions 2018 Awards


Work must be entered online by Friday, June 22 - 12pm EDT.

Physical materials for Design, Photography and Illustration entries must arrive at the ADCC by Wednesday, June 27.


Welcome to The Advertising & Design Club of Canada’s awards competition, Directions 2018!

While 2018 marks our 69th annual awards program, our judging process remains the same. Unique among Canadian creative award shows, we continue to assemble panels of international judges who will thoughtfully and methodically vote for Canada’s best creative work in Advertising, Design and Interactive categories.

The cumulative results of Directions 2018 winners will determine the recipients of our prestigious Scarlet Letter Awards for Agency of the Year, Design Studio of the Year, Interactive Agency of the Year and Production Company of the Year. The Scarlet Letter Awards recognize creative excellence across an entire agency or firm based on the ADCC national awards competition results. These awards complement our Directions awards, which recognize individual entries and the teams of Canadian creative behind them. Beyond the recognition, the Scarlet Letter Awards recipients receive a stunning red Scarlet A statue.

Winners will be announced at our Directions 2018 Awards on November 8, 2018 in Toronto. All winning work will be featured online in the ADCC Archive and in our printed Awards Annual.


The Advertising & Design Club of Canada’s Awards Show exists to recognize Canadian creative talent.

To ensure your entry qualifies, pay close attention to the category name. For example, if you are entering a photography or illustration category, the award recipient would be the photographer or illustrator. The award recipient must be Canadian, or have official residence status in Canada. For most of the other categories, a key creative team member such as the art director, writer or designer would be the award recipient and therefore must be Canadian. The entry rules do allow for the participation of non-Canadians in the creation of work entered. However, the key creative individual responsible for the work must be Canadian. If you are unsure whether your work meets the requirements for entry, please contact The Advertising & Design Club of Canada (ADCC).

Work must have been published or aired between May 2017 and June 2018 inclusive.

Please note: Work from May 2017 that was entered into the Directions 2017 awards cannot be entered into this year’s competition.


The Advertising & Design Club of Canada (ADCC) is not responsible for damage or loss of any entry. All entries become the property of The ADCC. By submitting them, you acknowledge The ADCC’s right to use them for exhibition and publication purposes. We regret that it is not possible to return entries. Judges reserve the right to correct or change the category of an entry where applicable. Entrants may be asked to resubmit winning work for exhibition.

All entrants must submit an Executive Approval Form with their entries. This form must be filled out by the Creative Director or other lead creative responsible for your entries. Forms can be emailed to or faxed to 416.423.3362